Novel Davidson

Brand Identity
Agency: Wray Ward
CEO and Chief Creative Officer: John Roberts
Creative Director and Senior Designer: Amy Scaggs
Junior Designer: Yonael Berhe
Senior Writer: Findley Strange
Junior Writer: Megan Johnson
Digital Designers: Matt Thompson & Linnea Stoops
Production: Happy Carter

Silver Charlotte American Advertising Awards — Integrated Brand Identity Campaign

NOVEL Davidson is set of luxury apartments and townhomes located on the Main Street of Davidson, NC. Main Street Davidson is the heart of a picturesque southern college town, where tree-lined sidewalks, historic brick storefronts, and local cafés create an easygoing warmth. Stretching through Davidson’s historic downtown, it blends Southern charm with a quietly creative, walkable atmosphere.

I worked as a junior designer on this project under the creative direction of Amy Scaggs, producing the illustrations for the street map, campus map, and 30+ floor plans. Also designed supporting graphics under the established creative direction!