Yonael Berhe

EVOLVE 

Brand Design & Launch Campaign
 Creative Director: James Ward
Sr. Designer: Dave Haire
Lead Writer: Ray Boome
Jr. Designer: Yonael Berhe

Wray Ward was tasked to develop the branding and launch campaign for EVOLVE™, a new family of gypsum flooring & ceilings from National Gypsum®.  

EVOLVE allows architects to specify a sustainable board product that is easier on the environment and gives contractors a versatile, lightweight board product which is easier to install. The reduction in board weight also provides transportation efficiency. 


It was important for the branding and campaign of EVOLVE™ to reflect this huge step forward for the company during their 100th anniversary.

Logo Design




Launch Campaign




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