Yonael Berhe

Doughlicous: Good As Hell

Brand & Packaging DesignDoughlicious is a proposed edible cookie dough brand in which each flavor of cookie dough coincides with one of the 7 deadly sins. I was tasked with developing the branding and packaging design for this project with the goal of the product being in grocery stores around the world.

Through the research of dozen of symbols of sin and occult throughout history, I eventually landed on Baphomet & pentagrams, as they are both well recognizable symbols of sin in western religions. Thinking about the potential audience of the brand, I designed the mascot to be friendly and approachable despite the occult theming.